Remember The Streaming Wars?

Netflix vs Disney

My apologies for being away for so long. Life seems to have crept up on me.

I originally started this blog as part of a class project. I focused on the cord cutting trend as at the time my family had just joined the movement at the time, and I wanted to examine the effects. While I’ve shifted my focus some what to other topics, this has always been in the back of my mind.

With the announcement that Bob Iger was stepping down as CEO of Disney, I thought back on what I suspect will be his legacy. Disney+. I know some of you are wondering if I’m jumping the gun here. However, Disney is first and foremost a creative content company. Their brand and associated brands are recognized world wide. Much of this was achieved through the medium of film, then television and now streaming. Disney+ guarantees that there will always be format where the Disney brand will be prominent.

For sometime, it was predicted that Disney would be the infamous ‘Netflix’ killer. Stealing away so much of the streaming market to drive Netflix out of business. Well it’s been four months so far and neither brand shows signs of slowing down. Disney+ have plateaued it seems and hasn’t reached the Netflix killing numbers it was predicted to hit.

Coming out of oscar season, it appears that what is happening is a hardening of brands. Netflix boasted 24 nominations with a large focus on three hugely popular films: The Irishman, Marriage Story & The Two Popes. It’s apparent that Netflix is focusing on bringing more thought provoking and engaging fare to film fans. As well as eschewing the traditional studio model, by bypassing the theatre all together and delivering immediately on customers expectations.

Disney for the present time appears to be focusing on cashing in on their investments in purchasing Marvel Entertainment and Lucasfilm, as well as exploiting their already existing catalogue. Clearly there is a difference in branding each company is taking to attract customers. Netflix is focusing on the film aficionados. Putting out award competitive fare to feed the word of mouth buzz.

So where does that leave us, the consumer? In a pretty good place actually. Conveniently both services provide a very competitive pricing structure. Between the two services, much of one’s film tastes should be covered. If I had to make a call on how this will all play out, Netflix and Disney+ are shaping up to be the essential streaming services your household will require. I doubt that either one will knock the other of it’s perch. In fact I doubt either really wants to.

One thought on “Remember The Streaming Wars?”

  1. Pingback: When I ran the numbers, I found something interesting – JoelMacLeod.ca

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