How will you want to be thought of after this is over?

In Canada, money is going to start flowing to those most affected by COVID 19. All levels of our government are reacting quickly to an ever changing scenario. Society is starting to adapt to what looks like will be our new norms for the foreseeable future.

We know an end to this will be somewhere down the road. At some point we will see a light at the end of this tunnel. When we finally emerge into a post-COVID 19 world, we will not be returning to business as usual. Repairs will be needed to our economy to get it back up to speed as quickly as possible.

I see it happening as a mass act of accountability by us all. Our memories are long and they will remember who stepped up to the challenge of our times. I am impressed by the actions of companies like Ford and General Motors. Stepping to readjust their manufacturing capacities to supply our health system with desparately needed ventilators. As well as General Motor’s CEO announcing a pay cut for salaried employees to help keep their operations working in this time of need.

Here in Canada, the great Canadian icon Canada Goose is repurposing its production to help produce medical protective clothing for health care workers.

As well Flavio Volpe with the Auto Parts Manufacturers Association of Canada is taking leadership in getting Canadian manufacturers to step up to help out our health care professionals.

The emerging attitude in our economy is to repurpose our efforts to defeat COVID-19. Much akin to the call of duty to businesses and the economy to defeat fascism in World War 2. I am encouraged to see so many industries and large businesses stepping up to answer the call.

We are all being asked to do our part in our own capacity. When this is all said and done, we’re all going to remember the actions others took during this trying time. We will reward those who rose to the occasion in spades when this is all finished.

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