Charities need charity

An overlooked consequence of the COVID-19 pandemic is the not for profit sector in the Canadian economy. Charities and not for profit organizations have seen their lifelines cut off. Millions of dollars expected from fundraising activities will not be arriving in the coffers of these organizations this year. The result has been a drastic restructuring of their operations, the permanent lay-offs of employees and the termination of multiple leases leaving landlords without reliable tenants. In some cases, I am certain we’d see the collapse of entire charities altogether.

While it may appear that this is no different than what is happening in the private sector due to the COVID-19 pandemic, the consequences to Canadian society will be long felt. These not for profit organizations provide a very real and immediate service to Canadians in need. From alleviating the effects of poverty, to providing mental and developmental support to individuals and families, to funding research to life threatening diseases, the importance of this sector cannot be understated.

I wrote yesterday about my involvement with the Canadian Cancer Society. Organizations such as the Canadian Cancer Society as well as the Heart and Stroke Foundation, are shifting their efforts online. This may be a sign of things to come. Where most fundraising efforts are conducted online rather than the traditional events held at parks and schools. The need to help not for profits is paramount. The need for their services remains, and they provide a vital role in our society.

It’s part of the reason why I’m proud to be part of the Canadian Cancer Society’s Relay at Home event. It’s a cause I believe in. I hope that you believe in it as well. I’m going to leave this post off with an ask. If you can contribute by signing up to join us on June 13th for the first ever Relay at Home. You can participate from the safety of your home, but encourage your friends, family and co-workers to do the same or to contribute to your efforts. While COVID-19 dominates our headlines, millions of Canadians are still living with cancer. The work towards a cure still moves forward, and it needs your help. Please click on the link below to sign up and to help build a life bigger than cancer.

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