Bell, Bell, Bell…

It’s amazing how quickly Bell has undone years of good will built up with their #bellletstalk Day. For years, Bell appeared to be the giant conglomerate who cared about your well being. This year started off no different. Until the day ended.

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When you don’t walk the walk

We have a funny relationship with corporations in this country. There are certain entities that have transcended simple corporate identities and have ingrained themselves into our national identity. Tim Hortons and Canadian Tire are ones that certainly come to mind. The one I’m focusing on here is Bell Canada. However, for the most part their relationship could be chalked up to a beligerent family member we have to deal with. I’ve yet to hear any anecdotal stories about how great Bell Canada is. It’s more akin to ‘I needed internet in my house, Bell’s rates weren’t the worse I came across.’

In their efforts to ingratiate themselves into Canadian’s lives though, they introduced the annual fundraising for mental health day that we all affectionately know as #bellletstalk day. I’ve written before about this fundraising PR campaign. The more and more scrutiny this day receives, the more and more it becomes to me just a PR marketing campaign. Which is of course disappointing, as it showed so much promise at the start of truly revolutionizing how our country perceives mental health. Transforming the national consciousness for a positive cause is something to be commended.

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A thought on #bellletstalk day

Today’s the day that no doubt you are being bombarded by posts on social media by people sharing their encouraging thoughts or their stories to break down the stigma associated with mental health. It’s a pretty phenomenal concept when you think about. An entire movement crossing multiple demographics all concerned with the well being of strangers.

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