If this isn’t a sign of a shift in the economy, I don’t know what is

The first day of President Joe Biden’s term saw the cancellation of the Keystone pipeline. Immediately here in Canada, Conservative politicians were aghast and eager to point blame. I wrote about this here. Then things got worse for them.

Last week, GM announced a landmark decision that they would shift their entire fleet to electric by 2035. In Europe, Volvo has pledged to produce only electric cars. As well Volkswagen, in an effort to put Dieselgate behind them has put forward their ID line of vehicles to rebrand themselves as environmentally friendly once again. In fact just about every major automobile manufacturer in the world is producing an electric model and putting brand power behind it. All except for Chrysler, but we’ll discuss that another time.

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Now is a good time to plan for the future

This huge news for the Ford Assembly plant in Oakville. If this deal goes through it would mean a lot for the auto industry here in Canada. The trend over the last five years or so, has been for the major automakers to dive into the electric vehicle market. Currently, every major vehicle manufacturer has an electric vehicle planned for the market in the next few years. Car company Tesla has taken the market by storm. Sparking would be competitors such as Rivian or Bollinger Motors. It’s becoming clear that electric vehicles is not a fad or trend, but the future of the auto industry.

Which is one of the reasons why the Ford announcement is so curious. Any casual observer of the industry can see the future is electric. Yet the provincial government has been reluctant to encourage the development of the market in Ontario. The belief that green initiatives are not worth the energy so to speak is prevalent in the current government.

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How will you want to be thought of after this is over?

In Canada, money is going to start flowing to those most affected by COVID 19. All levels of our government are reacting quickly to an ever changing scenario. Society is starting to adapt to what looks like will be our new norms for the foreseeable future.

We know an end to this will be somewhere down the road. At some point we will see a light at the end of this tunnel. When we finally emerge into a post-COVID 19 world, we will not be returning to business as usual. Repairs will be needed to our economy to get it back up to speed as quickly as possible.

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